Sales & Webinar Tips
Saw these 7 sales tips on LinkedIn (from Gabe Villamizar recapping Becc Holland from Chorus.ai). As I read them, I was agreeing …
Marketing
Value, USP, Position, Ladder
Back in 1969, Ries and Trout wrote an article describing Positioning as a battle for the buyer’s mind. A Brand occupies at …
Disruption From Outside
Looking at other industries makes me scratch my head about our own. Kodak, Xerox, HP, Lucent and so many others that didn’t …
Another Price War
This industry just doesn’t understand how to sell or market. No Value Proposition. No Laddering. No Positioning. Not even clear internal communications …
Ten Words
Seth Godin wrote a blog this week called Ten Words per Page. This applies to ads and memos and emails, but it …